Partner With the Campaign
An Olympic campaign. A global stage. A story that resonates far beyond the racecourse. Bring an elite athletic mindset and over 20 years of proven marketing professionalism to your company and your clients.
Featured in:
Thank you, sponsors
Thank you to our official partners who stand with Lauren on the starting line. These brands share our commitment to performance, elite execution, and high-impact storytelling across national and international fields. Click on their logos for their websites!
More than a sponsorship.
A story that connects people with their hidden strengths.
Second Wind Racing is an Olympic campaign rooted in performance, resilience, and reinvention.
After nearly two decades away from elite sailing, I returned to the sport at 41—now competing internationally in the ILCA 6 class, ranked among the top women in North America, and working toward qualification for the 2027 Olympic Trials.
But this campaign is about more than results.
It’s about showing what’s possible when you stop telling yourself you missed your window and stop allowing fear to define you.
That story resonates—with athletes, with parents, with professionals, and with anyone who’s ever wondered if it’s too late to go after something big. It speaks to anyone who faces a challenge that seems too big or too audacious to be real - but is attainable anyway. And, it’s a story your brand can be part of.
Why Brands Partner With Second Wind Racing
Performance & Credibility
Competing at national and international regattas alongside Olympic-level athletes, with measurable results and ranking progression.
Current Rankings:
United States: 6th
North America: 6th
World: 255th (Recent drop from 212th on July 27, 2026 due to 2025 scores no longer counting)
2025 Rankings:
United States: 7th
North America: 10th
World: 257th
A Rare Narrative
A 42-year-old mom competing at the highest levels of the sport—an authentic, differentiated story that stands out in media and content.
Built-In Content Engine
As a creative director and storyteller, I don’t just race—I create high-quality, brand-aligned content that extends the reach of every partnership. I have over 20 years experience telling brands’ stories. Not only that, I know the value of a good brand and what it takes to ensure the brand stays strong because I design brands from the ground up. I write and implement brand guidelines. And, I design outside advertising, internal marketing and communications, and website platforms for brands for a living.
My clients have included Fortune 500 companies, tech and medical-tech startups, law firms, travel and leisure organizations including San Diego International Airport, medical and mental health practices, financial and investment corporations, and luxury brands.
Need more proof? I built and run this website you’re on now. And, my professional portfolio can be found on my business’ website here: Dolce Vita Studio.
Global + Local Exposure
From European Sailing Grand Slam events, World Championships, U.S. and North American Championships, and media features, your brand reaches audiences across continents and communities.
Instagram Viewership: More than 1M unique views since May 1, 2026.
TikTok Viewership: Approximately 40k unique views per month
Media Exposure: Over 1.5 Million Nielson confirmed views in one television feature. Additional reach with print magazine features in May and June 2026. My story was also recently featured nationally by Yahoo! Sports in their ongoing coverage of Olympic sports. Podcast features on Underdog: Defying the Odds (May 2026) and The Life Is Podcast with Coy Brown III (Upcoming - Recording in Late August 2026.)
Expected In-Person Attendance At Regattas in 2026: Over 1 Million.
Second Wind Racing Website: Over 4k unique visitors per month.
Elite Conversion Metrics
This campaign brings elite conversion metrics, not just empty exposure.
A 1,000 strong email list with 100% delivery, a 59% open rate, and a 6% click through rate - all equating to a more than double the industry average. More eyes on your product or service.
Social media metrics: On recent boosted posts, Lauren’s metrics deliver similar value with an over 42% retention rate (nearly double Instagram’s average), cost per profile visit or link click at $0.24 (Instagram average is $0.40 - $1.20), and cost per follower at $0.71 (Instagram average is $1.50-$3.00.)
Recent Sponsors have reported a marked increase in social media followers and sales as a result of collaborations with Lauren and Second Wind Racing. Example: 15 Knots Knitting Pattern and custom Second Wind colorway dyed yarn have sold more than 100 units in less than a week following the announcement of the collaboration.
Where Your Brand Shows Up
Your partnership extends far beyond a logo.
It lives across competition, content, and storytelling.
On the water: sail, hull, and equipment branding at national and international regattas
In the story: integrated into social media, video, and behind-the-scenes content
In the media: included in interviews, press features, and broadcast segments
In person: speaking engagements, events, and community appearances
Experiences: Go sailing with Lauren! Bring your team on an epic adventure!
Online: featured on secondwindracing.com with direct links to your brand
A Global Racing Platform
The 2026 season includes premier regattas across the United States and Europe, including Sailing Grand Slam events that attract world-class competition from over 60 nations, international media, and significant spectator audiences.
With regattas in Palma de Mallorca, Kiel, Dublin, Los Angeles, San Diego, Newport Beach, Corpus Christi, Key Biscayne, Santa Cruz, and Kingston, Canada, this campaign places your brand on a truly global stage—where performance, storytelling, and visibility intersect.
Partnership Tiers
Supporting Partner
Entry-Level Alignment
Best for: Local businesses, emerging brands, early supporters
Includes:
Logo placement on website sponsor page
Social media mentions and tagging
Inclusion in sponsor recognition posts
Brand alignment with the campaign story
Tax-deductible contribution via Skiff Sailing Foundation
Performance Partner
Primary Partnership Tier
Best for: Performance, lifestyle, wellness, and growth-stage brands
Includes:
Everything in Supporting Partner, plus:
Logo placement on boat (select locations)
Dedicated social media features
Product integration in training and racing content
Brand mentions in interviews and media when applicable
Behind-the-scenes access and storytelling integration
Opportunity for collaborative content creation
Premier Partner
Title-Level Partnership
Best for: Brands seeking high visibility and deep campaign integration
Includes:
Prominent logo placement on sail and/or primary boat locations
Category exclusivity (where applicable)
Integrated storytelling across the campaign
Featured inclusion in media outreach and press opportunities
Co-branded content creation (photo/video assets)
Speaking engagements and brand activations (optional)
Recognition as a leading partner of the campaign
Custom Partnerships
Let’s Build Something
That Works for Your Brand
Every brand has different goals—and the most effective partnerships are built with intention.
Custom sponsorship packages are available based on your objectives, whether that’s visibility, content creation, employee engagement, or storytelling alignment.
If you see an opportunity here, let’s talk.
Recent Media Coverage
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![Coronado's Premier Monthly Magazine features Lauren's Second Wind Olympic sailing campaign in the ILCA 6 on the cover of its June 2026 issue.]()
Crown City Magazine June 2026 Cover Story - Featuring Second Wind - The Lauren Wilson Racing Team
By Lauren Wilson / Crown City Magazine - June 2026 Print Edition
There is something special about your hometown’s premier glossy print magazine choosing to feature your story. But, when it asks you to write your own story it’s even more special.
But then, to find out that your story is on the cover with FIVE pages inside is just…overwhelming. Knowing that every home, business, and hotel room on Coronado will be mailed a copy of the magazine makes this an even bigger deal.
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![Split-screen television interview with two women speaking into microphones, in an office setting with beach-themed artwork and greenery in the background, with a news banner reading "Second Wind" and FOX 5 KUSI branding.]()
Underdog Podcast - Second Wind - Lauren Wilson Racing Team
By Allison Edmonds / Fox 5 San Diego & KUSI - Underdog Podcast - Also Run On Yahoo! Sports
Lauren and Allison discuss Lauren’s Olympic Sailing Campaign as a 42 year old mom of two: balancing elite athletics, motherhood, running her own business, and proving that your Second Wind can be more powerful than your first.
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![Person in pink jacket and sunglasses hiking hard on an ILCA 6 trimming her sail in big breeze]()
The Second Wind: Lauren Wilson’s Olympic course from Coronado to Mallorca
By Lisa Lamb / April 5, 2026 / Coronado Times & Her Sports San Diego
In the world of elite sailing, the path to the Olympics is usually a straight line: start young, skip the typical growing-up milestones, and find a massive corporate or national sponsor. But Coronado’s Lauren Wilson is charting a different course, one that looks more like a scenic, sometimes turbulent, but deeply rewarding loop.
At 42, Wilson just finished competing in Mallorca, Spain in the Sailing Grand Slam. It is one of five international regattas where the world’s future Olympians gather to test their mettle…
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![Lauren Hikes on her ILCA 6 Sailboat in a pink sun shirt]()
Lauren's Lane to LA: 41-year-old looking for sole sailing bid to 2028
By Allison Edmonds / February 26, 2026 / Fox 5 San Diego
SAN DIEGO (KSWB/KUSI) — It is said that you are never too old to pursue your goals in life, and one Coronado mom has taken that to heart as she returned to sailing after a 19 year hiatus… hoping to make some waves as we near the 2028 Olympic games.
Allison Edmonds introduces us to this neighborhood all-star, Lauren Wilson.
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![At 41, Lauren Wilson is working to make the 2028 Olympics in the ILCA 6.]()
Former National Champion Eyes Olympics At 41
By Fritz Baldauf | February 18, 2026 | Latitude 38
At 41 and a mother of two, Lauren Wilson is vying to make the LA Olympics, 19 years after she stepped away from elite sailing.
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![Southern California mom Lauren Wilson shares her story of a long-delayed dream]()
Sometimes the second wind is stronger
December 14, 2025 | Scuttlebutt Sailing News
Southern California mom Lauren Wilson shares her story of a long-delayed dream: My return to competitive sailing didn’t begin in
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![DoubleShot Creative's Creative Director is making waves on and off the water]()
Fueled by the Wind, Guided by the Current: A Creative Director’s Olympic Journey
December 9, 2025 | DoubleShot Creative
How our very own DSC Creative Director, Lauren Wilson, is making waves on and off the water.
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![Coronado Local Lauren Wilson sails in the 2000 Governor's cup at Balboa Yacht Club]()
A Coronado Comeback: Lauren Wilson’s Return To Competitive Sailing
by Clark Fahrenthold | Jul 7, 2025 | Coronado Eagle & Journal
The once two-time Junior Yachtsman of the Year award winner has jumped back in the boat and is now in pursuit of qualifying for the 2028 Olympic Games in Los Angeles…
